Google Defends AI Search Features, Claims They Provide ‘More Quality Clicks’ as Traffic Declines
Google defended its search engine’s artificial intelligence (AI) features amid growing concerns about their role in the global decline of website traffic. On Wednesday, the Mountain View-based tech giant said that third-party reports suggesting a drop in search traffic are “inaccurate” and based on “flawed methodologies.” It defended features such as AI Overviews and the…