Google Defends AI Search Features, Claims They Provide ‘More Quality Clicks’ as Traffic Declines

Google defended its search engine’s artificial intelligence (AI) features amid growing concerns about their role in the global decline of website traffic. On Wednesday, the Mountain View-based tech giant said that third-party reports suggesting a drop in search traffic are “inaccurate” and based on “flawed methodologies.” It defended features such as AI Overviews and the…

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Here’s How Small Businesses Can Survive

Search driven traffic used to deliver visitors and sales. AI is reducing those clicks and businesses that rely on educational content are feeling it first. For years, the formula for online business success was simple: Climb the search rankings in Google and/or shell out for ads on the dominant search site to drive traffic. But…

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