Lightcraft Spark Creates 3D AI Soundstage

At SIGGRAPH 2025, Lightcraft Technology, best known for its smartphone-based virtual production tool, Jetset, pulled the wraps off a new tool for filmmakers, Spark, a collaborative, browser-based production platform designed to help small teams make movies with the sophistication of a major studio. The company was founded in 2004 by engineer and designer Eliot Mack,…

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Sam Altman Escalates Rivalry With Elon Musk

Welcome back to The Prompt. Elon Musk and Sam Altman speak onstage at the Vanity Fair New Establishment Summit on October 6, 2015 in San Francisco, California, back when they were still friends. (Photo by Michael Kovac/Getty Images for Vanity Fair) Two of the most prominent names in AI, Sam Altman and Elon Musk have…

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Digital Health Is Revolutionizing Fertility Treatment

Fertility rates have declined globally over the past decade. getty This month alone, two large innovation giants have launched massive new initiatives in the pregnancy and fertility spaces, respectively. The first announcement was by smart-ring maker Oura, which announced that the newest generation of its hardware will now be able to support the company’s newly…

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AI Legal Developments Affecting Hollywood In 2025

Anthropic AI logo. NurPhoto via Getty Images AI legal developments are occurring at breakneck speed, so this article provides a brief update on AI legal developments so far in 2025. Right of Publicity California. Effective as of January 1, 2025, California prohibits contracts that purport to permit the creation of digital replicas of a person…

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Powered By AI Boom, SoftBank’s Masayoshi Son Reclaims Position As Japan’s Richest Person

SoftBank CEO Masayoshi Son speaks at a session with Open AI CEO Sam Altman during an event called Transforming Business through AI in Tokyo in February. Tomohiro Ohsumi/Getty Images SoftBank Group founder Masayoshi Son reclaimed the crown as Japan’s richest person after a four-year gap, with shares of his Tokyo-listed investment conglomerate surging over 60%…

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