Direct-To-Consumer Fragrance Brands Reshaping The Retail Playbook
The fragrance category represents an opportunity to capitalize on health-conscious consumers willing to pay premium prices for innovative formulations. getty More brands in the fragrance space are embracing alcohol-free formulations, leaning into direct-to-consumer channels, and leveraging strategic influencer partnerships to capture this expanding market, which is projected to reach $74.76 billion by 2030. Beardbrand is…