Cracker Barrel Outrage Reveals Psychology Of Brand Betrayal
The new Cracker Barrel logo is seen on a menu inside the restaurant on August 21, 2025 in Pembroke Pines, Florida. Getty Images Americana fans are furious about Cracker Barrel’s logo redesign, calling it “cold and sterile,” “soulless” and “woke.” On Tuesday, Cracker Barrel unveiled a new text-only, simplified logo, removing the figure of a…