Like Target, Cracker Barrel Suffered From Brand Amnesia
Like Target, Cracker Barrel Suffered From Brand Amnesia Getty Images Imagine the Disney logo without the castle, or Wendy’s without the pigtailed redhead, or Starbucks without its green mermaid. Now you have some idea of the dismay that greeted the recent attempt by Cracker Barrel—a billion dollar, 650-store restaurant/convenience store chain—to retire its distinctive silhouette…
