De Beers Unveils ‘Desert Diamonds’ In Major Campaign For Natural Over Lab-Grown Diamonds
Still from De Beers’ “Desert Diamonds: Unlike Anything” campaign Courtesy of De Beers Group De Beers is launching its largest industry-wide diamond campaign in over a decade. As lower-cost, mass-produced lab-grown diamonds gain share in the jewelry market and threaten the mystique of the “real thing,” the campaign, entitled “Unlike Anything,” is launched to remind…