Rotten Gummies Paves The Way For A New Generation Of Iconic Candy Brands
‘Healthy candy’ doesn’t sound too appetizing. The more rebellious–the more devilish–the better candy tastes. So the irony of ‘healthy candy’ doesn’t mean its makeup has to be rotten, but the way it contributes to an experience is a different story. By meshing legacy branding with modern diet concerns, Rotten, a new gummy candy brand that…