How GAP, Polaroid Or Fila Turn Nostalgia Into Revived Brand Growth
GAP’s turnaround strategy blends a mix of nostalgia with fresh new style, collabs and storytelling, helping the brand become relevant again. Gado via Getty Images When did nostalgia become such a lucrative marketing strategy? At a time when most brands push to innovate and future-proofing their businesses, why are so many brands looking back? When…