Average Holiday Spending Expected To Drop 5%, Led By Frugal Gen Zers
Shoppers waiting to enter Macy’s flagship store in New York on Black Friday 2024. This year, retailers could have a tougher time convincing consumers to spend, according to a holiday outlook survey by PwC. (Photo by Adam GRAY / AFP) (Photo by ADAM GRAY/AFP via Getty Images) AFP via Getty Images PwC’s 2025 holiday outlook…