Sam’s Club Bets On Experiential Retail Media With INDYCAR Sponsorship
Standing in the parking lot of a Sam’s Club store in Murfreesboro, TN last Friday, I watched something unusual unfold at what the company calls “Race to the Club”—one of several dozen local activations they’ve run this year. While a country band played nearby, a family was inside a mobile Vizio showroom, not just looking…